Unit 1| Analysis of Media Work

2b - data analysis 6b - editing techniques 9 - regulatory bodies  mise-en-ecene costume props iconography location makeup setting lighting - high key/low key blocking camera work - shot types - close up, establishing shot, master shot panning tilt dutch angles reverse dolly zoom dolly and tracking editing -  shot reverse shot cross cutting montage eyeliner match fading  graphic match sound -  diegetic non digetic - narration narration folley incidental music, background music, sound motif, theme track

 hypodermic syringe - passive audience theory cultivation theory - by repetitive images of something we begin to believe it desensitisation  moral panic theory demonising group negative effects and body image active audience theory uses and gratifications theory encoding and decoding fandom end of traditional audience - no split between producer and consumer

 question 6/7 revision genre people use media products for their own pleasures - visceral, emotional,intellectual repetition and difference genre changes as society changes genre exploits audience throughout media product - used for profit narrative  character roles binary opposition narrative codes - narratives structured around enigma, actions to tell audience of what's to come conventional structure cause and effective  representation of women - male gaze representation of ethnic minorities working class at texts are encoded with a preferred meaning - stereotypes

 Conglomerate - a company that has ownership over subsidiary companies - marvel is owned by Disney distribution - when a business owns the means to market and distribute their products - Disney owns Disney + synergy - when two or more businesses come together to release 2 products at the same time to promote a brand - cross promotion - the greatest showman soundtrack horizontal integration - different channels a business advertises - different media sectors mise-en-scene - production technique for everything in the frame - setting, colour, blocking, lighting, costume, iconography, props, makeup, acting gesture continuity editing - invisible editing, not meant to notice cuts non continuity editing - flashbacks, flash forwards, montage composition - how we frame things - how we film something panning shot - the camera moves left to right - establish place ABC1 refers to social grade and is the upper bounds of social grades, this refers to people who have a larger income and live in m...

1) demographic data is data that is classified by business based on factors like social grade, age and an example would be ABC1 explain questions - must add the extra info and explanation the guardian has a lower readership readership - number of people who read circulation - number that are distributed 2) guardian is easier to access guardian has a younger age group the sun is aimed at older people 3) people who watch radio 2 are most likely retired 4) full subsidiary control for advertising  5) casting releases interviews with actors concept art what I need