Unit 1| Analysis of Media Work

There are many genre theories which contribute to the idea of how a product's genre will contribute to its success with the example I'm using being The Interrogation Scene: The Dark Knight(2008) to support and give evidence to my debate with reference to external products. On the one hand, I do not agree with the statement as Steve Neale's theory on genre: "all genres contain instances of repetition and difference, difference is essential to the economy of the genre", one of the reasons is because in the interrogation scene  where instead of following the standard representations of villains by showing them with their face exposed so that it is clear as to who they are whereas the joker wears makeup so that he is more of an enigmatic characters, and which change would be a surprise to audiences and therefore will entertain them, making it successful. Moreover, Jason Mattels theory on genre: genres are exploited by the media, suggests that genres are in fact used t...

 conglomerate company - a company that takes ownership over other companies however is not owned by another company subsidiary - a company that is owned by another company - subsidiaries can still have ownership over other companies tho independent company - a company that has no subsidiaries and isn't a subsidiary to another business, these do however work with other companies on a joint venture this is England sumo digital - crackdown 3 warp films - 4 lions synergy is a method of cross media promotion where it a company promotes its other media products in other media products or sectors. most efficient methods of marketing to maximise success One reasoning is beneficial to an independent company as it allows it to market itself through other companies, this is because the business' name will be featured in the credits so when viewers see it then their name will be shown. For example the joint venture between Channel 4 and Warp Films to create This is England, in this case wa...

 radio joint audience research - RAJAR - funded by commercial and public service broadcasters such as the BBC DAB - digital audio broadcasting BARB - Broadcasters Audience Research Board demographic profiling social grade age gender ethnicity sexuali identify questions - pass/E explain questions - merit/C+/B- justify/evaluate questions - distinction/distinction*/A/A*     1 Use Fig. 1 and your own knowledge to answer the following questions. (a)   Explain what the term ‘DAB’ means and state one advantage to the consumer of using DAB. DAB stands for Digital Audio Broadcasting which means that radio can be broadcasted over a larger bandwidth as the signals are  compressed, this is good as it allows users to have stronger connections to channels making it more convenient can access a wider variety of stations/ genres (b)   Explain  two  reasons why listening to radio via apps is more popular than listening via digital television (DTV). accessible...