Unit 1| Analysis of Media Work

 Media products and Audiences dab - digital audio broadcasting

2b - data analysis 6b - editing techniques 9 - regulatory bodies  mise-en-ecene costume props iconography location makeup setting lighting - high key/low key blocking camera work - shot types - close up, establishing shot, master shot panning tilt dutch angles reverse dolly zoom dolly and tracking editing -  shot reverse shot cross cutting montage eyeliner match fading  graphic match sound -  diegetic non digetic - narration narration folley incidental music, background music, sound motif, theme track

 hypodermic syringe - passive audience theory cultivation theory - by repetitive images of something we begin to believe it desensitisation  moral panic theory demonising group negative effects and body image active audience theory uses and gratifications theory encoding and decoding fandom end of traditional audience - no split between producer and consumer

 question 6/7 revision genre people use media products for their own pleasures - visceral, emotional,intellectual repetition and difference genre changes as society changes genre exploits audience throughout media product - used for profit narrative  character roles binary opposition narrative codes - narratives structured around enigma, actions to tell audience of what's to come conventional structure cause and effective  representation of women - male gaze representation of ethnic minorities working class at texts are encoded with a preferred meaning - stereotypes