LO4 and LO5 - Analysing Audience Data

PAMCO - Publish Audience Measurement company - print/magazine readership

RAJAR - Radio Joint Audience Research  - radio/listenership figures

BARB - Broadcasters Audience Research Board - TV viewing figures

break audience down - 

> gender 

> age

> social grade (A-E)

> geo-demographics

> psychographics(lifestyle traits)

> ethnicity

> sexuality

In 2000 , broadband technology entered the UK

YouTube launches 2005

2007 - video on demand services(VoD) launched

web 2.0 - interactive stage of the Internet

2012 - digital switch-on date 

time shifting - when we shift time - Box-sets, Catch-up  

livestreaming - you can stream it on the internet at the same time as it is on tv - sport and news, large national events - simulcasting(simultaneous broadcast)