mark breakdown

40% pass

60% merit

80% distinction

90% distinction star

coursework - 

marked accordingly

Unit 1 / Unit 2 -

80 marks

1a)

information about the target audience of media products such as age, gender, class

b I)

daily express readers are older as they are more popular as the content isn't celebrity orientated

it has a larger readership from ABC1 as it contains more politics

c)

readership - how many people read the products

circulation - how many prints are distributed/sold

niche audience - specialist/ smaller audience

mainstream audience - wider and larger audiences

4a) conglomerate companies such as 21st Century Fox use vertical integration to their advantage to make more profit at this stage of consumption, this is because they own companies such as Fox Home Entertainment that produce all the DVDs.

b)

Warp films worked with Film Four as a part of a joint venture to produce This os England. This made the product successful as Film Four and Channel 4 could reach the youth target audience through their established marketing channels online via All 4 and the Film Four channel.

This is England became a successful franchise from film to television owing to the relationship that Warp Films has with local innovative directors such as Shane Meadows

c) synergy- 

maximise success and efficiency of a specific product

can cross promote your products 

wider reach

 5)

a storyboard is used at the pre-production of a stage of a film or Tv programme and can be used to market the narrative and characters by being distributed

7) 

below the line advertising - to a specific group/ personalised 

above the line advertising - billboards, trailers