LO6: Media effects and regulation

media effects - refers to the influence of media exposure on people, and these effects can be positive or negative

media regulation - 

passive audience theory -  

hypodermic syringe - whoever owned/ controlled media industries will use the media to control the working class/ persuade them, trying to replace basic need with aspirations so it makes people need their non essential items

advertising does work

makes people seem like they are easy to persuade and control - believe everything they see 

videogames - 

movie -

tv shows - 

cultivation theory-

from repetitive viewing of violent images, the audience becomes immune to the representations, this is called desensitisation

the more we see that the world is bad, the more we believe it 

1996 - criminal hearts was rated r and is now a 15

moral panic theory - 

an instance of mass media concern , a group or product is perceived as a danger and threat to society (demonised) , something things demonised become "folk devils"

demonising groups

negative effects and body image