Masterclass Quick Fire Revision

 synergy - most efficient way of promoting to maximise success of a product, done through cross media promotion

conglomerates-

disney , facebook , cbs

independent companies

warp films 

sumo digital

hattrick films

vertical is when a business controls the production, distribution and how people view it of their product and horizontal is how it advertises its product

joint venture is when an independent company works with another to produce a product - channel 4 warp films made this is england

pre production - production - post production

social media, television adverts , newspaper adverts

recommendations , specialist magazines, door to door marketing, competitions

tutorials, reviews, twitter shout outs, links, hashtags

mise-en-scene

setting, costume, lighting, props, colour, iconography

camera 

extreme close up, big close up, two shot, over the shoulder, reverse shot, establishing shot

dutch angle, tracking shot, high angle, low angle, field of depth

flashbacks , action match , cross cutting, montage, shot reverse shot

sound  

anchorage, masthead, connotations, denotation 

genre theory, steve neil - genre has to have familiarity, some changes but same conventions

narrative 

levi strauss binary opposition, todorov equilibrium destruction equilibrium

action code enigma code

mulvey - objectivation

hall - ethnic minorities represented in the press

alvarado - ethnice minorities used for humour, as the villain or exotic