Revision - Unit 01 - LO4 Data Analysis

 radio joint audience research - RAJAR - funded by commercial and public service broadcasters such as the BBC

DAB - digital audio broadcasting

BARB - Broadcasters Audience Research Board

demographic profiling

social grade

age

gender

ethnicity

sexuali

identify questions - pass/E

explain questions - merit/C+/B-

justify/evaluate questions - distinction/distinction*/A/A*

   1 Use Fig. 1 and your own knowledge to answer the following questions.

1. (a)  Explain what the term ‘DAB’ means and state one advantage to the consumer of using

   DAB.

   DAB stands for Digital Audio Broadcasting which means that radio can be broadcasted over a larger bandwidth as the signals are compressed, this is good as it allows users to have stronger connections to channels making it more convenient

   can access a wider variety of stations/ genres

   (b)  Explain two reasons why listening to radio via apps is more popular than listening via digital television (DTV).

   accessible when mobile which means that people can listen to radio on the go which is more convenient that needing to sit at home

   with advantages in technology, apps have become more popular than tv 

   bespoke radio genres

   (a)  Explain what the acronym BARB stands for and what the organisation does.

   BARB (Broadcasters Audience Research Board) focus on viewerships and viewer demographics of different television channels/ stations

   Explain three interpretations that can be made about the differences in audience demographic between viewers of ITV1 and BBC2. Use examples and evidence from the data to support your answers.

   BBC2 is has higher social grade